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mot·to [mot-oh]
noun, plural mot·toes, mot·tos.

1. a short sentence or phrase adopted as an expression of the beliefs and ideals of a person, group, institution, etc.

Origin

1580-90; < Italian < Late Latin muttum sound, utterance. See mot

Synonyms

1. saying, slogan.

Example

Marty believes his motto is "Eat as much as you want, you only live once anyway!"